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What (who) is creeping featuritis - definition

EXCESSIVE ONGOING EXPANSION OR ADDITION OF NEW PRECLUDED FEATURES IN A PRODUCT, ESPECIALLY IN COMPUTER SOFTWARE, VIDEO GAMES AND CONSUMER AND BUSINESS ELECTRONICS

Feeping creaturism; Creeping featuritis; Feature Creep; Creeping featureism; Feature creep.; Creature feep; Creeping featurism; Complexity trap; Featuritis; Technical creep; Feeping creaturitis; Creeping feature

creeping featuritis

<jargon> /kree'ping fee'-chr-i:'t*s/ A variant of {creeping featurism}, with its own spoonerism: "feeping creaturitis". Some people like to reserve this form for the disease as it actually manifests in software or hardware, as opposed to the lurking general tendency in designers' minds. -ism means "condition" or "pursuit of", whereas -itis usually means "inflammation of". [Jargon File] (1997-08-03)

featuritis

A disease carried by management and sales. Caught by projects (exp. software) when m/s decide to add unnecessary features to give a product unique selling points.
That new gizmo has developed acute featuritis.

feature creep

creeping featurism

Wikipedia

Feature creep

Feature creep is the excessive ongoing expansion or addition of new features in a product, especially in computer software, video games and consumer and business electronics. These extra features go beyond the basic function of the product and can result in software bloat and over-complication, rather than simple design.

The definition of what qualifies as "feature creep" varies among end users, where what is perceived as such by some users may be considered practical functionality by others. Feature creep is one of the most common sources of cost and schedule overruns. It thus endangers and can even kill products and projects.

https://en.wikipedia.org/wiki/Feature creep